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Our foundations

Mission, vision and values

The pillars on which Rentfrio's growth and continuous improvement are built.

Mission

The goal that guides our decisions

To safeguard the operational continuity of the cold chain and the professional equipment of the industrial groups, large retailers and foodservice operators who trust us, with technical and logistical service that is consistent, traceable and auditable across the entire territory.

01

Continuity

Keep every piece of equipment running, with predictable response when something fails.

02

Trust

Be the technical partner that leading brands delegate their operations to, year after year.

03

Value

Create value for clients, team and environment, both operationally and sustainably.

Vision

The framework that describes where we want to go

It is the framework of our work plan and describes what we need to achieve to reach excellence and continuous growth. Through it, we pursue goals across several areas:

01

People

To be a great place to work, where people feel inspired to bring their best every day.

02

Service

To offer a varied portfolio of quality services that anticipate and satisfy our clients' wishes and needs.

03

Partners

To build a network that creates shared, lasting value.

04

Planet

To be a responsible citizen that makes a difference by helping build and support sustainable communities.

05

Profit

To maximise return for shareholders while honouring the Company's broader responsibilities.

06

Productivity

To be an effective and dynamic organisation.

Values

The 8 values that guide our actions

They guide Rentfrío's actions and behaviour in the world.

01

Leadership

Striving to shape a better future.

02

Collaboration

Leveraging collective talent.

03

Integrity

Being transparent.

04

Accountability

Being responsible.

05

Passion

Being committed in both heart and mind.

06

Diversity

Embracing a broad range of brands and being as inclusive as they are.

07

Quality

Pursuing excellence.

08

Fight against climate change

Respect for the environment from every member of our organisation and the surroundings we engage with.

Funded by the European Union NextGenerationEU · Kit Digital · red.es · Recovery, Transformation and Resilience Plan